EMPLOYER BRANDING · EMPLOYER POSITIONING · RECRUITMENT MARKETING
GIVE TALENT A REASON
TO CHOOSE YOUR COMPANY.
We work with you to build a credible employer brand, bring it to life across the right channels and support you over the long term. So you can attract the right people, retain your employees and become a recognisable employer.
A STRONG EMPLOYER BRAND WORKS INSIDE AND OUT.
Job advertisements tell people that you have vacancies. But why should someone choose your company and want to work there for years to come? Your employer brand gives them a credible answer.
01
Reach the right people
When candidates understand what makes your company distinctive as an employer, they can better assess whether the role and culture are right for them.
02
Stand out
When competitors promise the same benefits, you need your own answer to the question: why work here?
03
Retain employees
When your external communications reflect the real working culture and employees help shape the brand, it can strengthen their sense of belonging and support retention.
EMPLOYER BRANDING · INDUSTRY AND SMEs
Attracting skilled professionals: What makes Binder a distinctive employer?
Binder GmbH Apparate- und Behälterbau wanted to communicate its strengths as an employer more effectively in a competitive labour market. We began by analysing the competition and the company’s strengths. A two-day workshop with management and employees from different departments helped establish what defines its culture.
From there, we developed a coherent approach to employer communications: a refreshed visual identity, a tagline, a recruitment film and careers portal, tailored job advertisements, a trade show stand, flyers and billboards.
The activities reinforce one another, from a first impression at a careers fair through to a recruitment film, job advertisement and online application. Each audience receives relevant information without losing sight of the same employer brand.
EMPLOYER BRANDING: STRATEGY, IMPLEMENTATION AND ONGOING SUPPORT
An employer brand is not created by a single campaign. As an employer branding agency based in Crailsheim, we support SMEs and industrial businesses locally and throughout Germany. From research to long-term development, we connect internal communications, recruitment marketing and recruitment around a shared employer positioning.
RECRUITMENT MARKETING · ELECTRICAL ENGINEERING
Experienced professionals and young talent need different answers.
For STEGO Elektrotechnik GmbH, we worked with employees from production, administration and vocational training to develop its employer positioning. Experienced professionals and young people starting their careers look for different information.
We translated the strategy into tailored careers fair displays, job advertisements, recruitment flyers and a regional billboard campaign. Social media training helped the internal team continue its employer communications independently.
That is central to our idea of sustainable employer branding: the strategy needs to stay alive inside the company long after a campaign has launched.
GÜNDISCH & FRIENDS
Meet our employer branding team.
Our video offers an insight into our employer branding work (in German).
In our first conversation, we want to understand your actual challenges, whether attracting skilled professionals, reaching young talent or retaining employees.
FROM EMPLOYER POSITIONING TO A BRAND PEOPLE EXPERIENCE
Your employer brand evolves alongside your business. We see employer branding as a long-term commitment rather than a one-off project: we establish a clear foundation, bring it to life together and support its continued development.
01
Listen
Understand the labour market, your starting point and employees’ perspectives.
02
Position
Define your strengths, EVP and key audiences.
03
Bring it to life
Plan and deliver design, content and internal and external communications.
04
Support
Embed the employer brand over time, refine activities and support your teams.
How attractive is your employer brand?
How clearly do people understand why they should work for your company? These questions provide a starting point. We are happy to discuss your situation and possible next steps directly.
QUESTIONS ABOUT EMPLOYER BRANDING
Employer branding is the strategic development of a credible employer brand. It is particularly valuable when businesses want to attract people who are a good fit, stand out from other employers or communicate more consistently as a place to work.
Employer branding defines what your company stands for as an employer over the long term. Recruitment involves the practical steps needed to fill vacancies. A clear employer brand gives those activities a shared and credible foundation.
Start with the culture people actually experience at work. Interviews, surveys and workshops involving employees and management can help reveal that culture. These insights inform your employer positioning and a credible employer value proposition.
Yes. SMEs can offer compelling reasons to join through their distinctive working environment, development opportunities and team culture. What matters is adapting the approach to your audiences, resources and actual needs.
The scope depends on your starting point, number of locations and audiences, and the activities required. An initial conversation helps establish what needs to be done and develop a practical approach.
Depending on your goals, you might consider application volumes, the share of suitable applicants, candidate feedback, employer awareness or employee retention. The appropriate measures depend on your objectives and available data. Comparing results before and after an initiative can help assess progress; individual activities cannot guarantee a particular number of applications.
Depending on the audience, it may include job advertisements, careers websites, recruitment films, photography, social media campaigns, print advertising, billboards, careers fairs and internal communications. Every activity should reinforce the same employer positioning. The STEGO Elektrotechnik GmbH employer branding project combined different approaches for skilled professionals and young people entering the workforce.
Yes. We help companies build and launch their employer brand, then support its ongoing communication and the development of recruitment marketing activities. We agree the right level of support based on your objectives, resources and current challenges.
SELECTED EMPLOYER BRANDING PROJECTS
WHAT MAKES YOUR COMPANY A GREAT PLACE TO WORK?
Whether you want to build a new employer brand, develop an existing strategy or find a long-term partner for your recruitment marketing, let’s talk about what your company needs.