Lorenz Hoffmann –
Building a Strong Employer Brand
Through Targeted Strategy

The Project: Attractive Positioning of an Established Mid-Sized Company as an Employer

Lorenz Hoffmann GmbH, an established company based in Kreßberg-Oberstelzhausen and a long-standing premium partner for the mechanical engineering, woodworking, and food industries, was seeking a solution to attract qualified employees and retain them in the long term. A tailored employer branding strategy was developed to strengthen the company and its values while increasing its visibility specifically within the region.

The Challenge: Attracting and Retaining Talent for the Long Term

Despite over 40 years of success, Lorenz Hoffmann GmbH faced increasing challenges in attracting and retaining employees. Together with the company, we developed an employer branding strategy based on an in-depth analysis of the regional job market and a clearly defined set of goals. At the core of the strategy was refining the company’s identity and positioning Lorenz Hoffmann GmbH as an attractive, forward-thinking employer.

Our Approach: Strategic Development and Employee Integration

Our project began with a comprehensive company analysis and a SWOT assessment to identify strengths, weaknesses, and opportunities for growth. We conducted workshops with employees to clearly define and highlight the company’s values and culture. This participatory approach not only enhanced the authenticity of the employer brand but also boosted employee engagement, enabling them to actively serve as ambassadors for the company. Together with Lorenz Hoffmann GmbH, we defined target groups—such as students, graduates, and skilled professionals—and established clear objectives for the employer branding strategy.

Our Solution: A Comprehensive Action Plan for an Authentic Brand Presence

Our solution included a strategic multi-channel campaign that combined traditional and digital approaches to showcase the Lorenz Hoffmann brand across all relevant platforms:

  • New Corporate Design and Key Visuals: We developed a modern corporate design and key visuals that reflect the company’s identity and values, creating a consistent and compelling visual presence.
  • Landing Page with Job Portal: The landing page with an integrated job portal provides a user-friendly platform where potential candidates can find all open positions and detailed information about the company.
  • Multi-Channel Marketing: Ads in local media, billboard advertising at universities, targeted promotions in a fitness app, and sponsorships for local clubs and the Hakro Merlins Crailsheim ensure broad visibility throughout the region.
  • Trade Fair Appearances and Trainee Guide: For job fairs and events, we designed attractive exhibition materials and developed a trainee guide to provide students and apprentices with valuable insights and guidance.

The Result: A Strong and Authentic Employer Brand in the Region

Through the successful implementation of these measures, Lorenz Hoffmann GmbH significantly increased its recognition as an attractive employer. The combination of a modern, appealing corporate design, an enhanced online presence, and targeted marketing efforts in print and digital media has boosted the company’s visibility both regionally and online. The website with its integrated job portal received particularly positive feedback, setting the company apart in the recruitment process.

Conclusion: Successful Employer Branding for Sustainable Employee Retention

The projects for Lorenz Hoffmann GmbH demonstrate how a well-thought-out employer branding strategy can create a sustainable employer brand. By combining innovative design with authentic messaging, we successfully positioned the company and enhanced its appeal to potential applicants. We are proud to be part of this success story and look forward to continuing our support for the company.