The Project: Attractive Positioning of an Established Mid-Sized Company as an Employer
Lorenz Hoffmann GmbH, an established company based in Kreßberg-Oberstelzhausen and a long-standing premium partner for the mechanical engineering, woodworking, and food industries, was seeking a solution to attract qualified employees and retain them in the long term. A tailored employer branding strategy was developed to strengthen the company and its values while increasing its visibility specifically within the region.