The Result: A Strengthened Employer Brand and Increased Applicant Reach
The targeted employer branding campaign significantly increased Binder GmbH’s recognition as an attractive employer in the region. The combination of a modern online presence, a well-planned trade show appearance, and targeted print advertising led to greater reach within the relevant target groups. Particularly, the recruiting film and the redesigned website were well received and contributed to the company’s authentic image. The film also performed well as cinema advertising.
Conclusion: Successful Employer Branding Through Creative Strategy and Versatile Execution
Our collaboration with Binder demonstrates how important a comprehensive and strategically aligned employer branding campaign is for long-term employee recruitment. With clear messages, an authentic design, and targeted communication, we successfully positioned the company as an attractive employer. We look forward to continuing this journey and supporting Binder with future challenges.