STRONG EMPLOYER BRAND,
STRONG TEAMS: HOW
EMPLOYER BRANDING ATTRACTS
AND RETAINS TALENT

In today’s work environment, it’s more important than ever to stand out as an attractive and distinctive employer. Employer branding allows companies to present themselves positively and authentically, attracting and retaining top talent. With a strong employer brand, you can not only attract new employees but also enhance the engagement and satisfaction of your existing workforce. Our comprehensive approach to employer branding helps you develop a strong and sustainable employer brand that reflects your corporate culture and positions you as a preferred employer for the long term.

 

Laying the Foundations

Your Employer Value Proposition (EVP)

The Employer Value Proposition (EVP) forms the foundation of any successful employer branding strategy. It describes the unique value you offer your employees—ranging from career opportunities to working conditions, benefits, and company culture. In our workshops, we work closely with your team to analyze the strengths and weaknesses of your current employer brand. Together, we identify the key values that shape your corporate culture and formulate a clear EVP that defines your employer brand and sets you apart from others.

Surveys and Analysis

Creating Transparency and Discovering Potential

To develop an authentic employer brand, it’s essential to understand the needs and expectations of your employees. Through employee surveys and internal analyses, we gain valuable insights into the satisfaction and motivation of your workforce. This information is critical in identifying weaknesses and making improvements that strengthen the work environment and corporate culture. Internal communication plays a central role in actively involving employees in the process and fostering engagement with the new employer brand.

Targeted Communication

Implementing Your Employer Branding Strategy

A clear and targeted communication strategy is key to successfully conveying your employer branding messages both internally and externally. Internally, we focus on fostering a positive company culture, strengthening employee retention, and increasing workforce satisfaction. Externally, we help you present your employer brand on social media channels and other platforms that appeal to potential candidates. With targeted social media recruiting measures, we ensure that you are perceived as an attractive employer and can reach top talent.

Implementation and Support

Bringing the Strategy to Life

The implementation of an employer branding strategy requires continuous support and optimization. From shaping the candidate journey to streamlining the onboarding process, we guide you on the path to an optimal employer brand. By developing and implementing effective recruitment marketing strategies, we create a strong employer brand that not only attracts new talent but also enhances the satisfaction and engagement of your current employees.

With a holistic employer branding strategy, we support you in successfully positioning your employer brand and sustainably increasing your attractiveness as an employer.

FAQ – EMPLOYER BRANDING

Employer Branding refers to the strategic process through which a company enhances its attractiveness as an employer. It involves creating an authentic and credible employer brand that appeals to both internal and external audiences, ultimately improving talent acquisition and employee retention.

A strong employer brand makes a company visible and attractive to potential job applicants. It ensures that talents identify with the company’s values and culture, motivating them to apply. Employer branding is therefore crucial for a company’s recruitment strategy.

The Employer Value Proposition (EVP) is the promise a company makes to its employees, describing the unique benefits employees receive, from career opportunities to working conditions, benefits, and company culture. A clear EVP forms the foundation for an authentic employer brand.

A strong employer brand increases employee engagement and satisfaction. By promoting a positive company culture and providing clear career prospects, employees remain motivated and loyal. This reduces employee turnover and enhances long-term employee retention.

Employee surveys and internal analyses provide valuable insights into employee satisfaction and motivation. This transparency helps identify weaknesses and take targeted actions to improve working conditions and company culture. It’s essential for developing an authentic and sustainable employer brand.

Employer Branding is a strategic initiative focused on the long-term positioning of the company as an attractive employer. Recruitment Marketing, on the other hand, is more operational, aiming to target specific talent pools through job ads or recruiting campaigns.

A strong employer brand helps position the company as trustworthy and forward-thinking, not only in terms of attracting talent but also in building the company’s reputation with external stakeholders like customers, partners, and the general public.

The successful implementation of an Employer Branding strategy requires targeted communication of company values, fostering a positive company culture, and developing a clear EVP. These actions should be carried out both internally (e.g., through employee engagement and onboarding processes) and externally (e.g., through social media and career pages).

Internal communication is key to strengthening company culture and motivating employees. It ensures that all employees understand the company’s values and vision and are actively involved in the Employer Branding process. This helps promote an authentic employer brand.

Workshops help analyze the strengths and weaknesses of the current employer brand and develop a clear EVP. By working closely with the team, actionable measures can be defined to strengthen the employer brand and enhance employee engagement. Up to 80% funding is available for such workshops, providing significant support for businesses in developing a strong employer brand.

Employer Branding workshops are eligible for up to 80% funding, helping companies develop a strong employer brand without burdening their budget. This allows small and medium-sized enterprises to benefit from professional consulting and strategic support.

The success of Employer Branding efforts can be measured through various KPIs, such as employee retention, satisfaction, recruitment success (e.g., number of qualified applicants), visibility of the employer brand on social media, and external reviews on platforms like Glassdoor or Kununu.

CASES – EMPLOYER BRANDING