CASE · EMPLOYER BRANDING

STEGO.
GREAT TECHNOLOGY
NEEDS GREAT PEOPLE.

We developed an employer brand for STEGO built around the people who work there. Our regional campaign speaks directly to skilled professionals, managers and young talent.

Explore the project

CLIENT

STEGO Elektrotechnik GmbH

INDUSTRY

Electrical engineering · Enclosure climate control

LOCATION

Schwäbisch Hall, Baden-Württemberg, Germany

SERVICES

Employer Branding · Recruitment marketing · Social media training

01 · THE CHALLENGE

Global reach. Local roots.

STEGO was founded in Schwäbisch Hall in 1980. The company develops solutions that protect sensitive electronics in enclosures from moisture and adverse temperatures.

Our brief was to give STEGO a distinctive profile as an employer in the local labour market and reach the right people.

Visit STEGO

Four people talking around a table at STEGO Elektrotechnik

Photo shoot for STEGO's employer communications

02 · OUR STRATEGY

People make the difference.

We analysed the regional labour market and its competitors. In a workshop with employees from production and administration, as well as apprentices, we explored what makes working at STEGO distinctive.

Together with management, we defined the objectives and audiences. This gave us the basis for an employer brand and a campaign grounded in the company’s own strengths rather than generic promises.

03 · THE CAMPAIGN

Recruitment marketing that stands out.

We translated the employer positioning into a visual campaign tailored to different audiences, including an animated campaign film.

Three audiences. One employer brand.

Skilled staff recruitment campaign for STEGO Elektrotechnik

SKILLED PROFESSIONALS

Showcasing experience and expertise.

Apprenticeship campaign for STEGO Elektrotechnik

YOUNG TALENT

Showing the opportunities that come with starting a career.

Leadership recruitment campaign image for STEGO Elektrotechnik

MANAGERS

Putting responsibility and professional development centre stage.

Recruitment campaign flyer for STEGO Elektrotechnik

04 · PRINT AND OUTDOOR ADVERTISING

Reaching people where they are.

We developed job advertisements, recruitment leaflets and a regional poster campaign. The design reflects the shared employer brand, while the messages are tailored to each audience.

EVENTS · PERSONAL CONTACT

From a poster to a conversation.

We designed bespoke stands for trade and careers fairs. They bring the campaign to life and give the STEGO team a space to talk to prospective applicants.

Exhibition stand for STEGO Elektrotechnik's employer campaign

05 · BUILDING ON THE CAMPAIGN

Making the brand part of everyday work.

To help STEGO continue its employer communications beyond the campaign, we trained the internal team in social media. The aim was to enable them to produce consistent content independently.

THE RESULT

A consistent employer identity.

STEGO gained a coordinated employer presence across posters, job advertisements, leaflets, fairs and digital channels. The campaign combines regional visibility with messages tailored to different audiences.

BEHIND THE SCENES