SEO CONSULTING · B2B SEO · GENERATIVE ENGINE OPTIMISATION
SEO & GEO:
BE FOUND WHEN IT MATTERS.
Your future customers are looking for solutions on Google and increasingly through AI-powered search. We combine years of SEO experience with practical AI expertise. The goal is not simply more traffic, but more of the right enquiries for your business.
VISIBILITY IS ONLY VALUABLE IF IT LEADS SOMEWHERE.
When a prospective customer is looking for a supplier, technical specialist or specific solution, what matters is whether they can find your business, recognise your expertise and take the next step.
01
Relevant demand
We focus on searches that reflect a genuine need, rather than attracting as many visitors as possible.
02
New business
We make complex services, products and project examples easier to understand, so prospects can assess your offer and get in touch.
03
New search habits
Alongside traditional search results, we consider AI-assisted research and supplier recommendations. Your website should support the different ways people find information.
FROM OUR CLIENT WORK · B2B CUSTOMER ACQUISITION
The day our client asked whether we could stop SEO.
For Binder GmbH Apparate- und Behälterbau, search engine optimisation had a very specific purpose: winning new customers for specialist equipment and vessel manufacturing services.
During our work together, the company told us it was receiving so many new enquiries that it could barely keep up. There was even talk of pausing SEO. Some enquiries came from customers and projects the company had not expected to reach.
That experience sums up what matters to us. SEO becomes valuable when online visibility creates real business opportunities. It is not about the biggest number in a ranking report, but the people and companies behind it.
Paraphrased client feedback from our work together. An individual experience, not a promise of comparable results.
For more on our collaboration, see Binder’s employer branding project.
GOOGLE STILL MATTERS. SEARCH IS CHANGING.
People no longer rely on a single search engine when looking for suppliers. Some research directly on Google; others use ChatGPT, Perplexity or Gemini to understand solutions or compare providers. These are additional touchpoints in the purchasing process.
SEO – Search engine optimisation
SEO helps your website appear in organic search results. We connect relevant queries with appropriate pages, remove technical obstacles and improve content quality so that people genuinely looking for your services can find you.
GEO – Generative engine optimisation
GEO focuses on generative AI search. Does your business appear in relevant answers? Is your content cited? Is your offer described accurately? We investigate these questions and improve the conditions for accurate, traceable representation.
SEO and GEO go hand in hand. Traditional SEO fundamentals remain important for Google’s AI features. Accessible, original content and verifiable information also matter for other AI search systems. No specific ranking, recommendation or citation can be guaranteed. Read Google’s guidance on AI features.
OUR EXPERTISE · SEO AND ARTIFICIAL INTELLIGENCE
Years of SEO experience. AI expertise from the early days.
Search engine optimisation is not a new service for us. We have spent years helping companies improve their discoverability and win new business. Our agency has been operating since 2012.
We have also worked with generative AI since its early practical applications. Our team holds AI competency certificates and qualifications in AI-focused digital transformation management, alongside hands-on experience developing digital solutions and AI-powered applications.
This helps us ask the right questions. How do your customers search? How can your specialist knowledge be presented clearly and reliably? And how can we track change without chasing every short-lived trend?
SEO CONSULTING WITH PURPOSE. GEO WITH SUBSTANCE.
As an SEO agency based in Crailsheim, we support businesses locally and throughout Germany with targeted SEO consulting, hands-on optimisation and ongoing support. Our GEO services also address visibility in AI-powered search.
EXPERIENCE FROM REAL CLIENT PROJECTS.
Every business starts from a different position. For complex products and services in particular, discoverability, relevant specialist content and a clear website structure are closely connected.
FERTIGHAUS WEISS · SEO DURING A RELAUNCH
Make visibility part of the plan.
For Fertighaus WEISS GmbH, SEO and the needs of different audiences were built into the website relaunch from the start. Prospective homebuyers needed to find relevant information about houses, construction technology and projects. The client subsequently reported much greater visibility and more enquiries.
LVL TECHNOLOGIES · B2B SEO
Help specialist products get found.
For LVL technologies GmbH & Co. KG, we combined a new structure for product information with targeted SEO. Clearer navigation and accessible technical product details were designed to improve discoverability and orientation for professional buyers.
WHY B2B SEO NEEDS A DIFFERENT APPROACH.
Procurement professionals, technical decision-makers and managing directors often search differently from consumers. They may look for specific manufacturing processes, technical requirements, applications or the right partner for a project.
Make your expertise discoverable.
In industrial SMEs in particular, valuable expertise lives in the minds of specialists, in technical documents and in completed projects. We bring that expertise to the places prospects actually research: clear service descriptions, expert answers and credible case studies.
Not every visitor is a customer.
We distinguish informational searches from genuine purchasing needs and consider your target markets. Whether you want to reach customers across Germany or build a stronger regional presence, we tailor queries and content to that goal. Clear brand positioning helps make your company recognisable.
FROM ANALYSIS TO CONTINUOUS IMPROVEMENT.
We do not start with a fixed checklist. First, we want to understand what your business sells, which customers you want to reach and where opportunities or obstacles lie.
01
Understand
Learn about your goals, offer, target customers and available data.
02
Prioritise
Analyse demand, competition and your starting point, then build a practical action plan.
03
Implement
Improve technical foundations, content, internal links and relevant GEO measures.
04
Refine
Monitor developments, interpret results and decide on the next steps.
HOW WE MEASURE SUCCESS.
A higher Google ranking alone tells us little about business value. We consider several levels of performance and agree which measures make sense for your business and the available data.
01
Discoverability
Impressions, relevant queries and rankings help show whether your services are becoming visible. For GEO, we also observe mentions and sources in selected AI answers.
02
Interest
Organic visits and engagement with important service pages help indicate whether relevant prospects reach your website. We assess AI referrals separately where they can be measured.
03
Enquiries
Contact enquiries, project conversations and their quality help assess the real value of the work. Reliable tracking is a prerequisite.
AI responses can change with the question, system, timing and context. We treat samples as observations, not guaranteed positions.
QUESTIONS ABOUT SEO CONSULTING AND GEO.
Search engine optimisation (SEO) helps websites become easier to find in organic search results. It is particularly valuable for businesses whose customers research specific products, services or solutions. For B2B companies, specialist searches with a clear purchasing need are often more useful than broad, high-volume terms.
Generative engine optimisation (GEO) focuses on visibility in generative AI search and AI-generated answers. SEO focuses on organic search results; GEO also considers mentions, citations and whether AI systems describe your business accurately. Both rely on accessible, relevant and reliable content.
Not necessarily. Many existing sites can be improved with targeted technical and content changes. If structural or technical limitations prevent progress, we can assess whether a larger redevelopment or website relaunch makes sense.
It depends on your starting point, competition, existing content and implementation. Some technical issues can be resolved quickly, while sustainable organic visibility generally develops over months. We monitor progress and adjust priorities rather than promise a fixed timeline.
No. Google and generative AI systems decide which results, sources and recommendations appear. We can improve the conditions for discoverability, clarity and trust and monitor developments. Promising a specific ranking or mention would be misleading.
Costs depend on whether you need a one-off audit, implementation support or ongoing management. The size and complexity of your website, subject areas and competitive environment also affect the scope. An initial conversation helps us identify the work that makes sense for your business.
Yes. We support companies beyond the initial audit and optimisation. We review relevant search trends, update content and actions, and respond to changes in search behaviour. We agree the scope and priorities together.
Yes. A specialist technical term with few searches may be more valuable to a niche supplier than a popular generic term. Search intent, relevance to your offer and the likelihood of a worthwhile enquiry matter more than volume alone.
We select questions prospective customers might ask when researching solutions, suppliers or products. We observe whether and how your business appears in selected AI responses and which sources are cited. Repeated observations help identify changes; a single response is not a representative measurement.
WHERE WILL YOUR NEXT CUSTOMERS FIND YOU?
Perhaps your business is not yet being found for the right services on Google. Or you want to understand how AI search systems see your offer. Tell us what you want to achieve. We will listen and explore where to start.