Fertighaus WEISS –
Website Relaunch, SEO,
and Emotional Mood Film

to the Website

The Project: A Modern Online Presence for a Traditional Family Business

Fertighaus WEISS, a prefab house manufacturer founded in 1881 and now in its fourth and fifth generations, is committed to the highest quality, modern construction techniques, and sustainable energy management. To align the online presence with the expectations of modern homebuyers and potential employees, the company tasked us with a comprehensive website redesign, supported by search engine optimization (SEO) and the production of an emotional mood film. Our goal was to authentically convey the values of Fertighaus WEISS and create a platform that appeals to all target groups.

0%
Increasing Visibility on Google – Compared to the Previous Website

The Challenge: Balancing Functionality and Emotional Appeal

The website needed to attract both potential customers and job applicants. The task was to develop a user-friendly and aesthetically pleasing site that reflects the high standards of quality and sustainability of Fertighaus WEISS homes. At the same time, a job portal had to be integrated to highlight the company’s values and corporate culture, positioning Fertighaus WEISS as an attractive employer. Given the increasing demand for high-quality design and energy-efficient homes, the website also had to serve as an information hub for modern technology and sustainable construction.

Our Approach: Target Group-Focused Development and Precise Execution

Our project began with a detailed analysis of the target groups, ranging from young families to people interested in barrier-free living and potential employees. Through an intensive process, we developed a website with clear navigation and functional user guidance. The collaboration in agile project management allowed us to optimally implement Fertighaus WEISS’s requirements and align the content with the users’ needs. SEO and a clear structure were integral to the new website to increase online visibility.

Our Solution: A Thoughtful Website with an Emotional Film and Optimized Job Portal

The new website combines inspiring design with a user-friendly interface, making information intuitively accessible. Key aspects of the project included:

  • Modern User Guidance and Inspirational Content: The newly structured navigation leads users through various sections, including the inspiring model house world, informative technical pages, and clear product information. Each target group is addressed with relevant content and guided to the next step.
  • Integrated Job Portal with CRM Integration: The job portal provides applicants with detailed insights into the company culture and supports them in their targeted job search. With CRM integration, the portal streamlines the application process, enhancing Fertighaus WEISS’s employer brand and improving the efficiency of candidate management. This integration helps attract qualified employees while optimizing the recruitment process.
  • Emotional Mood Film: To convey the values of Fertighaus WEISS, we conceptualized and produced a poignant mood film. The film, embedded in the website’s header, presents the company from an emotional perspective, reflecting the family harmony and high quality standards. From concept to script, filming, editing, music, and voice-over, we handled all production phases.

The Result: A Strong Online Presence with Added Value for Customers and Applicants

The new website for Fertighaus WEISS combines design and functionality, offering an attractive and well-thought-out platform for all target groups. The mood film creates an emotional connection, clearly conveying the company’s values and engaging potential customers and applicants. The job portal and enhanced SEO efforts increased visibility by 300% and optimized the user experience.

Conclusion: Successful Digital Branding for a Strong Brand Presence

With this project, Fertighaus WEISS demonstrates how modern design and functional user guidance can significantly improve customer engagement and employer attractiveness. The combination of aesthetics, clarity, and emotional storytelling is key to digital branding and strengthens the company’s market position. We are proud to have supported Fertighaus WEISS in this groundbreaking project.