Wir machen Druck –
Creative Brand-Building Measures

The Project: Strengthening the Brand for One of Germany’s Leading Online Print Companies

Wir machen Druck, one of the largest online printing companies in Germany and Europe, entrusted us with executing various communication measures to strengthen their brand identity. With a wide and diverse product portfolio, the company serves a demanding target audience – accordingly, our projects were focused on visually conveying the brand’s innovation and quality in an impressive way.

The Challenge: Tailored Visuals for Different Purposes

Our collaboration included several projects designed to help the company position itself clearly and authentically in the market:

  • Slow-Motion Product Video: To present the high-quality product range and the new sample case in an impressive way, we produced a slow-motion product video. The video highlights the details of the materials and features of the sample case.
  • Key Visuals for Image Campaigns: We developed various key visuals that specifically highlight the versatility and quality of Wir machen Druck’s products and sustainably position the company in image campaigns.
  • Support with Holiday Gifts and Product Ads: In addition to creating key visuals, we assisted in designing product ads and selecting and presenting holiday gifts for customers and partners to authentically and stylishly showcase the brand during the festive season.

The Idea: Precision and Visual Strength as the Core of the Brand

In our creative vision for Wir machen Druck, we focused on a powerful and high-quality visual language that underscores the company’s versatility and innovative spirit:

  • For the product video, we chose a slow-motion technique to showcase the details of the sample case, humorously conveying the product’s value to the viewer.
  • The key visuals for the image campaigns were developed in a clean, modern style that reflects the print company’s broad portfolio and highlights the professionalism of the brand.
  • The design of the product ads and holiday gifts aimed to present the company as a reliable and creative partner that impresses its customers with exclusive and high-quality products.

The Result: A Strong Visual Presence Across All Channels

Through the various initiatives, we successfully strengthened the brand image of Wir machen Druck and solidified their position as one of the leading online printing companies. The product video and key visuals for image campaigns received great feedback and presented the brand in a fresh, modern light. The holiday gifts and product ads rounded out the brand communication, ensuring a consistent visual presence throughout the year. We were also honored with the International Design Award for the holiday project.

Conclusion: Successful Brand-Building Through Visual Precision

Our projects for Wir machen Druck demonstrate how crucial a consistent, high-quality design is for a brand’s success. With our combination of precise visuals, innovative techniques, and authentic imagery, we were able to successfully support the company’s brand image. We look forward to continuing to be part of this exciting brand journey.