Milchwerk Crailsheim-Dinkelsbühl –
Modern Visual Identity and
Targeted Communication Measures

The Project: Long-Standing Partnership for a Strong Brand Presence

We have been a reliable partner for Milchwerk Crailsheim-Dinkelsbühl for years, particularly in the design of their annual business report. Throughout our collaboration, we have continuously modernized the report and developed a high-quality layout that reflects the premium nature and value of the products – their diverse range of cheeses. Each year, we also conduct a professional photoshoot to keep the cover image and product photos inside the report up-to-date and visually appealing.

The Challenge: Appealing Design for Different Target Groups

In addition to the visual presentation of the business report, we also assisted Milchwerk with employee recruitment. Our focus here was on:

  • Recruiting Young Talent: To attract potential apprentices, we created engaging flyers and designed trade show materials, including stands and roll-ups. The goal was to present Milchwerk as an attractive and modern employer in the region.
  • Image Concept and Photoshoot: For these efforts, we took charge of the photography and developed a consistent image concept that emphasizes the values and high product quality of Milchwerk, authentically reflecting the company’s identity.

The Idea: High-Quality Visuals and Targeted Design

Our creative vision was based on a clear and valuable visual language that highlights the different aspects of Milchwerk:

  • In the business report, we opted for a premium layout that stands out with clear lines and engaging product photography. Particularly, the cheeses are showcased in a way that highlights their quality.
  • For employee recruitment, we developed a modern yet grounded design that combines the regional values with the attractiveness of Milchwerk as an employer.

The Result: A Strong and Trustworthy Brand Image

The continuous modernization of the business report and the targeted design of recruitment materials have significantly strengthened Milchwerk’s image. The business report impresses with its appealing design and clear structure and has even won the International Design Award. The recruitment materials are well received at trade fairs and events. The feedback on the new trade show concept and recruitment materials has been overwhelmingly positive, significantly contributing to positioning Milchwerk as an attractive employer in the region.

Fazit: Conclusion: Continuous Brand Development Through High-Quality Design

Our long-standing collaboration with Milchwerk Crailsheim-Dinkelsbühl demonstrates the importance of consistent and high-quality communication for a strong brand identity. By combining product presentation with recruitment advertising, we were able to further develop the brand image of Milchwerk and leave a lasting impression on various target groups. We look forward to continuing this journey together.