The Project: Unified Brand Presence Through Precise Design Adjustments
For JU Metallwarenfabrik in Gerabronn, we executed a comprehensive relaunch of their corporate design. Our task was to modernize the company’s appearance and ensure a consistent brand presentation across all channels. The logo was carefully optimized to preserve the brand’s tradition while giving it a contemporary look. Additionally, we developed a new color and typography concept, along with a distinctive visual style for all 3D models and renderings, all of which were documented in a clearly structured corporate design manual.