JU Metallwarenfabrik –
Award-Winning Corporate Design and
Comprehensive Brand Communication

The Project: Unified Brand Presence Through Precise Design Adjustments

For JU Metallwarenfabrik in Gerabronn, we executed a comprehensive relaunch of their corporate design. Our task was to modernize the company’s appearance and ensure a consistent brand presentation across all channels. The logo was carefully optimized to preserve the brand’s tradition while giving it a contemporary look. Additionally, we developed a new color and typography concept, along with a distinctive visual style for all 3D models and renderings, all of which were documented in a clearly structured corporate design manual.

The Challenge: Conceptualizing and Realizing Comprehensive Communication Materials

At the heart of the project was the design and production of a wide range of communication materials:

  • Trade Show Equipment and Promotional Materials: For various products, we developed trade show equipment, posters, and ads that conveyed the brand message uniformly through a consistent design.
  • New Website with Integrated Spare Parts Shop: The website received a complete redesign and was enhanced with a spare parts shop that offers users a highly intuitive navigation experience.
  • Product Brochures, Price List, and Comprehensive Catalog: All product brochures, along with the extensive 180-page catalog and price list, were redesigned. The goal was to visually present the variety and quality of the products in an engaging and clear manner.

The Idea: Consistency and Visual Clarity Combined

Our creative vision aimed to develop an authentic and clear visual language that harmoniously connects all elements of the corporate design:

  • For the logo, we opted for subtle adjustments that reflect the core values of JU Metallwarenfabrik – tradition and innovation.
  • The graphic redesign of the brochures and catalog focuses on a clear, functional representation of the products, making it easier for customers to navigate.
  • The website combines fresh visual design with optimized user navigation that underscores the functionality and service quality of the brand.

The Result: A Consistently Modern Brand Identity

The corporate design relaunch has provided JU Metallwarenfabrik with a modern, unified look that strengthens their market position. Customer feedback was extremely positive, particularly regarding the new website and catalog, both of which create strong brand recognition. We are proud to have supported JU Metallwarenfabrik on this important step in their brand development, culminating in winning both the International Design Award and the German Design Award.

Conclusion: Strengthening Brand Identity Through Strategic Design

Our efforts for JU Metallwarenfabrik demonstrate how targeted design adjustments and unified brand communication can contribute to long-term business success. With a clear focus on consistency and visual strength, we were able to create a connection between the brand and customers that fosters trust and enthusiasm.