{"id":6167,"date":"2024-11-22T23:17:53","date_gmt":"2024-11-22T22:17:53","guid":{"rendered":"https:\/\/new.gundf.de\/?page_id=6167"},"modified":"2026-02-16T11:52:35","modified_gmt":"2026-02-16T10:52:35","slug":"brand-building","status":"publish","type":"page","link":"https:\/\/gundf.de\/en\/focus\/brand-building\/","title":{"rendered":"BRAND BUILDING"},"content":{"rendered":"<section class=\"l-section wpb_row height_huge full_height valign_center color_secondary with_img\"><div class=\"l-section-img\" role=\"img\" aria-label=\"Image\" data-img-width=\"1920\" data-img-height=\"1281\" style=\"background-image: url(https:\/\/gundf.de\/wp-content\/uploads\/2025\/01\/GundF_Workshop_Patrick-1.jpg);\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_middle align_none\" style=\"--hwrapper-gap:3rem\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\">[vc_custom_heading text=&#8221;STRATEGIC BRAND BUILDING:<br \/>\nHOW COMPANIES SHARPEN THEIR<br \/>\nIDENTITY AND BOOST VISIBILITY&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23FFFFFF&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_1376ec8c\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">A strong brand is the foundation for long-term success in business. Building a brand requires a clear strategy and targeted communication that reflects your values and identity. With our comprehensive brand-building strategy, we support you in creating a brand that stays in people&#8217;s minds and positions you successfully in the market. Through our tailored solutions, we work with you to develop a distinctive brand identity that stands out from the competition and resonates with your target audience.<\/p>\n<\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\" style=\"--columns-gap:6vh;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_left style_default color_primary align_none\"><div class=\"w-iconbox-icon\" style=\"font-size:3rem;\"><i class=\"fas fa-comments\"><\/i><\/div><div class=\"w-iconbox-meta\"><h3 class=\"w-iconbox-title\">Brand Analysis<\/h3><div class=\"w-iconbox-text\"><p><strong>Insights into Target Groups and Competitors<\/strong><\/p>\n<p>The first step towards successful brand building is analyzing your target audience and competitors. Through targeted analyses and insights, we gain a deep understanding of your audience and their needs. This information is crucial in developing a strong brand strategy that addresses your target group and positions your brand successfully. We consider both current market trends and your customers&#8217; needs to create a brand strategy that optimally reflects your goals and values.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_left style_default color_primary align_none\"><div class=\"w-iconbox-icon\" style=\"font-size:3rem;\"><i class=\"fas fa-brain\"><\/i><\/div><div class=\"w-iconbox-meta\"><h3 class=\"w-iconbox-title\">Brand Strategy<\/h3><div class=\"w-iconbox-text\"><p><strong>The Core of Your Brand<\/strong><\/p>\n<p>Based on the results of the brand analysis, we develop a clear and well-thought-out brand strategy. The brand core forms the heart of your brand, uniting all aspects of brand communication and differentiating your brand from others. We define your brand identity, formulate the brand core, and establish which values your brand represents. With this targeted brand strategy, we ensure that your message is authentic, consistent, and persuasive to your target audience.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_left style_default color_primary align_none\"><div class=\"w-iconbox-icon\" style=\"font-size:3rem;\"><i class=\"fas fa-heart\"><\/i><\/div><div class=\"w-iconbox-meta\"><h3 class=\"w-iconbox-title\">Corporate Identity<\/h3><div class=\"w-iconbox-text\"><p><strong>A Visual Identity That Stays in the Mind<\/strong><\/p>\n<p>The visual design of your brand is an essential component of brand communication. From developing a unique logo to designing a catchy tagline and creating an appealing brand world, we ensure that your brand leaves a lasting visual impression. Our designers and brand experts create a unified and professional appearance that highlights your brand identity and effectively communicates your messages.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_left style_default color_primary align_none\"><div class=\"w-iconbox-icon\" style=\"font-size:3rem;\"><i class=\"fas fa-book\"><\/i><\/div><div class=\"w-iconbox-meta\"><h3 class=\"w-iconbox-title\">Storytelling &amp; Content<\/h3><div class=\"w-iconbox-text\"><p><strong>Creating Emotional Brand Loyalty<\/strong><\/p>\n<p>Storytelling and content marketing are key tools for building an emotional connection with your target audience. With targeted storytelling, we communicate your brand messages in an authentic and emotional way. Through content marketing across various channels, we create a comprehensive brand experience that excites your customers and builds long-term loyalty. Our experienced creative team develops tailored content that brings your brand to life and guides the customer journey.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\" style=\"--columns-gap:6vh;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox us_custom_af6a9b6a iconpos_left style_default color_primary align_none\"><div class=\"w-iconbox-icon\" style=\"font-size:3rem;\"><i class=\"fas fa-bullseye\"><\/i><\/div><div class=\"w-iconbox-meta\"><h3 class=\"w-iconbox-title\">Brand Management<\/h3><div class=\"w-iconbox-text\"><p><strong>Successfully Establishing Your Brand in the Market<\/strong><\/p>\n<p>Successful brand implementation and maintenance is an ongoing process. We support you in effectively implementing your brand-building strategy and establishing your brand sustainably in the market. Through cross-channel marketing, targeted branding, and consistent brand communication, we accompany you on the path to success and ensure that your brand remains in the minds of your customers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\">[vc_custom_heading text=&#8221;FAQ \u2013 BRAND BUILDING&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23FFFFFF&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-tabs style_default switch_click accordion has_scrolling\" style=\"--sections-title-size:inherit\"><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section\" id=\"n627\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-n627\" aria-expanded=\"false\"><h2 class=\"w-tabs-section-title\" itemprop=\"name\">What is Brand Building?<\/h2><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-n627\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Brand Building is the ongoing process of developing a strong, recognizable, and positive brand identity that creates trust, recognition, and loyalty. It\u2019s about shaping how people perceive, feel, and remember your brand. This involves defining your brand values, positioning, messaging, and the customer experience, which ultimately drives long-term success and market differentiation.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"c748\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-c748\" aria-expanded=\"false\"><h2 class=\"w-tabs-section-title\" itemprop=\"name\">Why is Brand Building important for a business?<\/h2><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-c748\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A strong brand is the foundation for long-term success. Brand Building enables businesses to establish a unique identity that resonates with their target audience. This not only gives the company a competitive edge but also fosters customer loyalty and brand advocacy. A well-built brand strengthens brand perception, leading to better brand retention and recognition in the long run.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"z853\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-z853\" aria-expanded=\"false\"><h2 class=\"w-tabs-section-title\" itemprop=\"name\">What is the difference between Brand Building and Employer Branding?<\/h2><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-z853\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Brand Building is the comprehensive process of creating a strong brand identity for a company. It encompasses all aspects of brand positioning and communication externally. Employer Branding, on the other hand, specifically focuses on how a company is perceived as an employer. While Brand Building addresses the overall brand identity, Employer Branding focuses on the employer brand to attract talent and retain existing employees.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"o94b\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-o94b\" aria-expanded=\"false\"><h2 class=\"w-tabs-section-title\" itemprop=\"name\">How do you develop a strong brand identity?<\/h2><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-o94b\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Developing a strong brand identity starts with clearly defining your brand values, mission, and purpose. It also includes your visual identity (logo, colors, fonts) and the consistent brand communication across all channels. The brand identity must be perceived as authentic and clear, both internally (for employees) and externally (for customers), to build long-term recognition and trust.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"ja53\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-ja53\" aria-expanded=\"false\"><h2 class=\"w-tabs-section-title\" itemprop=\"name\">How does Brand Analysis contribute to Brand Building?<\/h2><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-ja53\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Brand Analysis provides valuable insights into your target audience and competitors. It helps identify the strengths and weaknesses of your existing brand strategy and gives a clear picture of how your brand is perceived. This analysis is crucial for developing an effective brand strategy that resonates with your audience\u2019s needs and expectations, allowing for a sustainable brand positioning.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"zb44\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-zb44\" aria-expanded=\"false\"><h2 class=\"w-tabs-section-title\" itemprop=\"name\">What is involved in a successful brand strategy?<\/h2><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-zb44\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A successful brand strategy defines the brand core, brand identity, and the values that the brand represents. It sets out how the brand communicates and how it differentiates itself from competitors. A clear brand positioning ensures that the brand message is authentic, consistent, and convincing, and ultimately wins over the target audience.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"ic50\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-ic50\" aria-expanded=\"false\"><h2 class=\"w-tabs-section-title\" itemprop=\"name\">How does Corporate Identity play a role in Brand Building?<\/h2><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-ic50\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Corporate Identity (CI) encompasses the visual appearance of the brand, such as the logo, colors, and fonts, as well as the company\u2019s communications. It ensures that the brand is perceived as consistent and professional. A well-designed Corporate Identity enhances brand image, contributes to brand recognition, and underscores the brand values.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"gd3d\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-gd3d\" aria-expanded=\"false\"><h2 class=\"w-tabs-section-title\" itemprop=\"name\">What role does Storytelling play in Brand Building?<\/h2><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-gd3d\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Storytelling is a powerful tool in Brand Building because it enables you to create an emotional connection with your audience. By sharing authentic and relevant stories, your brand can communicate its messages in an emotional way that resonates with people. Storytelling helps to make brand values come to life and strengthens the brand image.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"ae40\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-ae40\" aria-expanded=\"false\"><h2 class=\"w-tabs-section-title\" itemprop=\"name\">How does Brand Building increase brand loyalty?<\/h2><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-ae40\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Brand Building strengthens brand loyalty by creating an authentic and consistent brand identity that builds trust. When customers perceive the brand as authentic and consistent, they are more likely to remain loyal. A strong brand ensures that customers identify with the company\u2019s values and goals, leading to long-term customer retention.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"vf2b\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-vf2b\" aria-expanded=\"false\"><h2 class=\"w-tabs-section-title\" itemprop=\"name\">How is a Brand Building strategy successfully implemented?<\/h2><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-vf2b\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Implementing a Brand Building strategy requires consistent brand communication across all channels and touchpoints. Key steps include brand positioning, brand identity, and maintaining consistency in communication. It is crucial that the brand is presented uniformly and authentically at all customer interactions to ensure long-term brand recognition.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"o02a\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-o02a\" aria-expanded=\"false\"><h2 class=\"w-tabs-section-title\" itemprop=\"name\">How does Brand Building support the long-term success of a business?<\/h2><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-o02a\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Brand Building ensures that the company remains recognizable, trustworthy, and authentic in the long run. A strong brand fosters customer loyalty and brand advocacy, which positions the company as a leader in the market. It increases brand value, ensuring sustained growth and a strong market presence for the company.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"j116\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-j116\" aria-expanded=\"false\"><h2 class=\"w-tabs-section-title\" itemprop=\"name\">What funding is available for Brand Building workshops?<\/h2><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-j116\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>For Brand Building workshops, we offer funding of up to 80% to help businesses strengthen their brand identity and position themselves effectively in the market. This makes professional brand consulting and strategic support more accessible for businesses, allowing them to enhance their employer and customer brand without financial strain.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\">[vc_custom_heading text=&#8221;CASES \u2013 BRAND BUILDING&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23FFFFFF&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_carousel type_carousel layout_portfolio_2 preload_style_spinner items_2 ratio_3x2\" id=\"us_grid_1\" style=\"--items:2;--gap:1vw;--item-ratio:0.66667;\"><style>@media (min-width:1024px){#us_grid_1 .w-post-elm.post_title{font-size:max( 1rem,1.5vw )!important}}.layout_portfolio_2 .w-grid-item-h{background:#333}.layout_portfolio_2 .usg_post_image_1{transition-duration:0.35s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_portfolio_2 .w-grid-item-h:focus-within .usg_post_image_1,.layout_portfolio_2 .w-grid-item-h:hover .usg_post_image_1{transform:scale(1.1) translate(0%,0%);opacity:0.1}.layout_portfolio_2 .usg_post_image_1{position:absolute!important;top:0!important;right:0!important;bottom:0!important;left:0!important}.layout_portfolio_2 .usg_vwrapper_1{position:absolute!important;right:0!important;bottom:0!important;left:0!important;background:linear-gradient(transparent,rgba(30,30,30,0.8))!important;padding:4rem 2rem 1.5rem 2rem!important}.layout_portfolio_2 .usg_post_title_1{color:#fff!important;font-size:1.2rem!important}.layout_portfolio_2 .usg_post_taxonomy_1{color:#fff!important;font-size:0.9rem!important}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_circle navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 center_item with_dots\" style=\"--transition-duration:350ms;\">\t<article class=\"w-grid-item post-6130 us_portfolio type-us_portfolio status-publish has-post-thumbnail hentry us_portfolio_category-brand-building-2\" data-id=\"6130\">\r\n\t\t<div class=\"w-grid-item-h\" style=\"color:#ffffff;\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/gundf.de\/en\/cases\/ju-metallwarenfabrik\/\" class=\"w-grid-item-anchor\" aria-label=\"JU Metallwarenfabrik\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/gundf.de\/wp-content\/uploads\/2024\/11\/Corporate-Identity_JU-Metallwarenfabrik_Projekte-1024x640.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/gundf.de\/wp-content\/uploads\/2024\/11\/Corporate-Identity_JU-Metallwarenfabrik_Projekte-1024x640.jpg 1024w, https:\/\/gundf.de\/wp-content\/uploads\/2024\/11\/Corporate-Identity_JU-Metallwarenfabrik_Projekte-300x188.jpg 300w, https:\/\/gundf.de\/wp-content\/uploads\/2024\/11\/Corporate-Identity_JU-Metallwarenfabrik_Projekte.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">JU Metallwarenfabrik<\/h2><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 has_text_color style_simple color_link_inherit\"><span class=\"term-19 term-brand-building-2\">Brand Building<\/span><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-6134 us_portfolio type-us_portfolio status-publish has-post-thumbnail hentry us_portfolio_category-brand-building-2\" data-id=\"6134\">\r\n\t\t<div class=\"w-grid-item-h\" style=\"color:#ffffff;\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/gundf.de\/en\/cases\/milchwerk-crailsheim-dinkelsbuhl\/\" class=\"w-grid-item-anchor\" aria-label=\"Milchwerk Crailsheim &#8211; Dinkelsb\u00fchl\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/gundf.de\/wp-content\/uploads\/2024\/11\/Markendesign_Milchwerk-Crailsheim-Dinkelsbuehl_Projekte-1024x640.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/gundf.de\/wp-content\/uploads\/2024\/11\/Markendesign_Milchwerk-Crailsheim-Dinkelsbuehl_Projekte-1024x640.jpg 1024w, https:\/\/gundf.de\/wp-content\/uploads\/2024\/11\/Markendesign_Milchwerk-Crailsheim-Dinkelsbuehl_Projekte-300x188.jpg 300w, https:\/\/gundf.de\/wp-content\/uploads\/2024\/11\/Markendesign_Milchwerk-Crailsheim-Dinkelsbuehl_Projekte.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">Milchwerk Crailsheim &#8211; Dinkelsb\u00fchl<\/h2><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 has_text_color style_simple color_link_inherit\"><span class=\"term-19 term-brand-building-2\">Brand Building<\/span><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-6138 us_portfolio type-us_portfolio status-publish has-post-thumbnail hentry us_portfolio_category-brand-building-2\" data-id=\"6138\">\r\n\t\t<div class=\"w-grid-item-h\" style=\"color:#ffffff;\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/gundf.de\/en\/cases\/wurth\/\" class=\"w-grid-item-anchor\" aria-label=\"W\u00dcRTH\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/gundf.de\/wp-content\/uploads\/2024\/11\/Brand-building_Wuerth_Projekte-1024x640.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/gundf.de\/wp-content\/uploads\/2024\/11\/Brand-building_Wuerth_Projekte-1024x640.jpg 1024w, https:\/\/gundf.de\/wp-content\/uploads\/2024\/11\/Brand-building_Wuerth_Projekte-300x188.jpg 300w, https:\/\/gundf.de\/wp-content\/uploads\/2024\/11\/Brand-building_Wuerth_Projekte.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">W\u00dcRTH<\/h2><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 has_text_color style_simple color_link_inherit\"><span class=\"term-19 term-brand-building-2\">Brand Building<\/span><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-6142 us_portfolio type-us_portfolio status-publish has-post-thumbnail hentry us_portfolio_category-brand-building-2\" data-id=\"6142\">\r\n\t\t<div class=\"w-grid-item-h\" style=\"color:#ffffff;\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/gundf.de\/en\/cases\/wir-machen-druck\/\" class=\"w-grid-item-anchor\" aria-label=\"Wir machen Druck\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/gundf.de\/wp-content\/uploads\/2024\/11\/Markenaufbau_WirmachenDruck_Projekte-1024x640.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/gundf.de\/wp-content\/uploads\/2024\/11\/Markenaufbau_WirmachenDruck_Projekte-1024x640.jpg 1024w, https:\/\/gundf.de\/wp-content\/uploads\/2024\/11\/Markenaufbau_WirmachenDruck_Projekte-300x188.jpg 300w, https:\/\/gundf.de\/wp-content\/uploads\/2024\/11\/Markenaufbau_WirmachenDruck_Projekte.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">Wir machen Druck<\/h2><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 has_text_color style_simple color_link_inherit\"><span class=\"term-19 term-brand-building-2\">Brand Building<\/span><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Previous&quot;,&quot;next&quot;:&quot;Next&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;cubic-bezier(0,1,.8,1)&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:true,&quot;autoWidth&quot;:false,&quot;center&quot;:true,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;601&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:true,&quot;autoWidth&quot;:false,&quot;center&quot;:true,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;1025&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:true,&quot;autoWidth&quot;:false,&quot;center&quot;:true,&quot;dots&quot;:true,&quot;items&quot;:2,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;1400&quot;:{&quot;items&quot;:2,&quot;autoplay&quot;:true,&quot;center&quot;:true,&quot;dots&quot;:true,&quot;nav&quot;:false,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"[vc_custom_heading text=\"STRONG BRAND, CLEAR MESSAGE: HOW \u201cWIR MACHEN DRUCK\u201d SHARPENS ITS IDENTITY\" font_container=\"tag:h1|text_align:center|color:%23FFFFFF\" use_theme_fonts=\"yes\"]The Project: Strengthening the Brand for One of Germany\u2019s Leading Online Print Companies Wir machen Druck, one of the largest online printing companies in Germany and Europe, entrusted us with executing various communication measures to strengthen their brand identity. With a wide...","protected":false},"author":1,"featured_media":6013,"parent":6165,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6167","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Building \u2013 Creating Strong Brands for Long-Term Success<\/title>\n<meta name=\"description\" content=\"G\u00fcndisch &amp; Friends: Build a unique brand with strategy, corporate identity, storytelling &amp; content. 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